PPC stands for cost per click, it is an aspect of internet marketing in which advertiser a fee each time one of their ads is clicked. Importantly, it is a way of buying visits to your business’s site, rather than attempting to earn those visits organically. Search engine is one of the famed forms of PPC.
There are few quintessential factors of PPC and one of them is Google Adwords. It is an advertising service rendered by Google for enterprises that want to display ads on Google and its advertising network. The AdWords program allows businesses to set a budget for advertising and only pay when it is get clicked by the people.
PPC Keyword Research: This ad service typically focusses on keywords. Businesses that use Adwords cab make relevant and audience engaging ads by using the keywords that are searched by the people who use web using the Google search engine. Your ad will be shown wherever the keyword is triggered. AdWords at the top ads that reflect under the heading “sponsored links” found on the right-hand side or above Google search results. If your AdWords ad is clicked on, then the users will be directed to your website. Choosing the most relevant keyword is the most necessary part of PPC campaigns.
Most relevant keyword will result in more conversions and clicks. It is all about the understanding your customers’ requirements and what they will likely to type into search box. This is the best way to assure that your ads show up at the right time and place, whenever customers search for the services or customers that you are offering. Generally, the keywords are organized into the types that are given below:
1. Brand terms
2. Generic terms
3. Related terms
4. Competitors terms
Now, we will discuss about managing the PPC campaigns. There are few rules that needs to be kept in mind while managing PPC campaigns:
1. Never run PPC campaigns without the proper and thorough understanding of your client’s businesses and goals.
2. Always set your max. CPA targets.
3. Setup your AdWords account with relevant thought and planning.
4. Do not forget to make sure that one campaign targets only one product or service.
5. Run campaigns with conversions tracking.
6. Observe what is selling.
7. Optimization of campaigns setting is quite necessary in this.
8. Run re-marketing campaigns.
